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Learn how other organizations are partnering with us for turnkey marketing services and solutions impacting real business outcomes.

OrderZone engaged NectarSpot Inc over a year ago to provide various e-commerce related services, including: CRO (Conversion Rate Optimization) through better UX/UI design and custom HTML/CSS development for our e-commerce store; AWS hosting, Analytics services (Google Enhance e-commerce, Google Studio and Google Reviews) and Email Campaigns on Constant Contact and MailChimp/Mandrill.

We have found the results from these ongoing services above industry standards (for e.g. KPIs such as - cost reduction due to change in hosting service provider, email open and click rates and others, rapid turnaround time for development and support requests).

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Brent Ray

CEO, OrderZone LLC

Data Visualization Service

Data Visualization (Data Viz) and Analytics is science of analytical reasoning made possible by the use of interactive visual interfaces. Our team of data scientists and analysts execute projects in data visualization as – visual interrogation of data, looking for abnormalities, gaps, clusters, and data patterns. The Data Visualization team at NectarSpot provides that inside knowledge as to how to design that effective and visual marketing dashboards, how to aggregate insights into exciting, visual reports, and how to choose the most effective metrics to communicate in their presentations, in their stories.

See beyond the obvious with visual analytics

From Google Data Studio installations to Big Data Visualization projects, NectarSpot is a data-driven marketing agency that works hard to find insights and patterns in your sales and marketing data.

Data Visualization Tools

Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization exercise.

Virtuous Cycle of Data Viz
Transform your Data to Life

We help you to transform your organization’s data into rich visuals for you to make right decisions (at right time before it’s too late):

  • Spot Trends as they happen
  • Find what effects your Top-Line
  • Stay in the Know through Data Board
  • Get insights on Bottom-Line Performance
  • Understand Trends, Patterns and make correlations

“Numerical quantities focus on expected values, graphical summaries on unexpected values.” – John Tukey, Exploratory Data Analysis, 1977

Your Web / Mobile page looks great. But the next big question is how do you move your prospects customers on to bigger things – like clicking on ‘Call to Action’ (CTA) buttons, submitting a form or completing a purchase?

With more granular and segmented data, it’s now easier to analyze, visualize and ultimately change how visitors behave on your website.

This is what we do best – deriving insights from large data sources such as web logs. By combining web logs with more traditional customer / inventory/ advertising cost data, we can better understand customers and understand how to optimize future promotions and advertising. Through data analytics and it’s visualization through Tree Maps we demonstrate how an e-retailer can optimize buying paths to reduce bounce rate and ultimately improve conversion in long run.

WHAT IS CLICKSTREAM DATA

Clickstream data is an information trail a user leaves behind while visiting a website or your mobile App. It is typically captured in semi-structured website log files and capturing events.

These website log files contain data elements such as a date and time stamp, the visitor’s IP address, the URLs of the pages visited, and a user ID that uniquely identifies the user.

HOW DO WE USE CLICKSTREAM DATA

Our data science team refine and analyze clickstream data, over a period of time, using various tools and frameworks. They then answer business questions such as:

  1. 1. What is the most efficient path for a site visitor to research a product, and then buy it?
  2. 2. What products do visitors tend to buy together, and what are they most likely to buy in the future?
  3. 3. Where should I spend resources on fixing or enhancing the user experience on my website?
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