Make Better Business Decisions with Analytics

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Event Topic

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Make Better Business Decisions with Analytics

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll cover:

  • 1. An introduction to Google Analytics
  • 2. Creating and understanding reports
  • 3. Making goals
  • 4. Using Analytics with other Google tools
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Event Organizer

Rakesh Kumar, MBA

Rakesh Kumar is a certified Google Analytics (GAIQ) and Search Marketing (AdWords) professional. He is founder and managing director at NectarSpot Inc., A Google Partner company, based in Chicago.

He has been awarded by LinkedIn Pro Finder

Google Scholar

LinkedIn Profile

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Prior to starting NectarSpot Inc. he played a role of CMO (Chief Marketing Officer) at a mid-sized IT Company based in Chicago where he was responsible for managing 30+ member marketing team.

Prior to taking CMO role , he had held various leadership positions in Fortune 500 companies since 1997. He also helped organizations in areas of digital optimization, marketing attribution, paid search/ display planning, design, execution & reporting impacting their top-line revenues and bottom-line savings.

He has been invited as speaker at many events and workshops including MIT Media Labs, ITU – Geneva (Switzerland) and others.

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