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At Shop Your Way we strive to make everyday easier with solutions that save time, money and enhance every moment through an extensive community of members, partners, products and services.
Leverage online influencers and advocates to enchant a new generation of retail customers and increase cross-selling/up-selling opportunities.
Where are users / members dropping off when they’re onboarding again on membership portal?
Which members are likely to come back and which members are likely not to come back?
Which members are the most likely to invite other friends to use the membership portal?
Which features are members using the most or the least?
Before NectarSpot Conversion Optimization UX team started the project with an objective to eliminate conversion obstacles, we started to to identify them. In order to identify them, we conducted A/B research — on how customers are interacting with the current e-store. In order for the proejct to go smoothly, our team realized it is necessary to define the primary objectives and metrics to improve before we begun execution.
By setting website goals up front, our team provided a structure and framework for the things that the analytics team is going to track and make sure that we are getting valuable insights out of the entire life-cycle of the project.