Developer of a cloud based property management system designed for hotel management. The company's property management system bundles an online booking engine, a central reservation system, channel manager and front-desk and restaurant management enabling hoteliers to manage the entire reservation process from different sources.
How a Fast Growing Funded SaaS Company grew it's customer based by 1200% in span of six months.
The client, iManageMyHotel.com – a leading cloud based hotel management software company, was getting unqualified leads leading to lower ROAS (Return on Ad Spend). Mr. Sourav Goswami, C.E.O. of iManageMyHotel.com requested NectarSpot team to provide audit and insights that may lead to higher conversions and get better qualified leads.
Unorganized keyword structure (duplicate keywords, absence of negative keywords) and unmapped Ad Groups with SAAS product lines resulted in increasing overall cost structure
Conversion Tracking for both mobile and Web traffic were not working (due to recent Web page upgrades) and hence no insights in which ad groups or keywords were providing best ROAS
During first time installation, the client chose (in Campaign settings) – both targeting Search and Display Network combined which led to inefficient bidding leading to lower ROAS with impression share less than 15% and Top of Page Rate at 51%
The client had not chosen correct bid strategy (target CPA) as the conversions were not working properly and relying on manual CPC resulting in lower ROAS
NectarSpot Email Marketing team designed, created and executed segmentation and automation email campaigns. NectarSpot team created UTM parameters in email links and created ‘Email’ channel for better attribution and data driven insights through API integration with Google Analytics.
By setting up ‘Main Site Link’ feed correctly, overall CTR increased by 250% over six month time frame
By setting up ‘call tracking’ on mobile ads, overall 500% increase in total number of qualified leads
By setting up Day-Parting techniques (mirroring website activity across geographies) to match client’s users search behavior
By increasing CTAs button on 4+ landing pages and implementing event tracking (through GTM) resulted in higher web and mobile conversions
By implementing bulk editing feature (bulk uploads, API and Scripts), NectarSpot team helped the client save time by simultaneously updating multiple items across multiple campaigns.
NectarSpot Inc. is an integrated digital marketing company specializing in Design & Development of Web, Mobile & Voice Applications.
Our award winning team excels in providing redesign, optimization, automation, and analytics services to companies at various growth stages.
Contact us today to get your project started.
Copyright © 2024 Website by NectarSpot Marketing, Automation, and Design Company
