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About Client

MMR Mold Stain Remover quickly removes stubborn mold stains on building substrate materials, such as wood, concrete, cinder block, hardie board, and vinyl siding. It's ideal for use in attics, crawlspaces, and anywhere else mold stains are a common concern.

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Challenges

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Achieve better KPIs (Key Performance Indicators) viz. Open + click rates and overall engagement by leveraging segmentation and automation features with better design on Email on Mailchimp platform.

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Solution

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NectarSpot Email Marketing team designed, created and executed segmentation and automation email campaigns. NectarSpot team created UTM parameters in email links and created ‘Email’ channel for better attribution and data driven insights through API integration with Google Analytics.

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Impact

The client achieved better than industry open rates and engagement metrics ( clicks, total time spent per page through the campaign)

Campaign Open Rate = 35.1% (vs Industry average of 17.2% – Manufacturing)

Click Rate = 3.8% (vs Industry average of 1.8% – Manufacturing

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