About Client

DITEC Marine is a global leader in the development, manufacture, and sale of safe and effective cleaning products.

DITEC Marine, more than 27 years old international company adopts multi channel selling strategy and sells its 70+ SKUs via:

  • E-commerce portal

  • Marketplaces (Amazon and others)

  • Channel partners (also called House Accounts) viz. Distributors and retailers

  • Agents or sales persons




DITEC Marine wanted a solution that could:

  • Enable easy, self-service reporting and analysis

  • Integrate and blend data from Zoho Books to Zoho Analytics and internal databases

  • Create insightful customer sales analytics dashboards for analysis and commission disbursement every quarter (with an objective to make it every month)

  • Enable collaboration of dashboards across the organization


Key Performance Indicators


Mobile First

To develop mobile responsive front and back end (HTML5,CSS) e-commerce website that will fit on a small screen and offer easy navigation to make browsing and purchasing seamless.


Modern Design

After brainstorming with the client NectarSpot's Design team focused heavily on highlighting 'Call to Action' throughout the responsive web site, while balancing the User Experience with effective imagery and custom graphics.


Seamless Checkout

Develop shopping checkout and add to cart processes for customers, for e.g. ‘Add to Wish-list’, ‘Add to Bag’, and ‘Buy Now’, thus providing a seamless checkout experience to customers.



NectarSpot team implemented Google Analytics and other marketing tags utilizing 'Google Tag Manager' thus increasing implementation speed, security and flexibilty and more importantly unique triggers for common user actions.


Automate Workflow

Automate workflow to get more customers via 'refer a friend' and other lead generation strategies across various channels (Amazon Marketplace, Wal-Mart, Facebook Shop, Google Shopping and Others).




DITEC Marine team can now upload data from spreadsheets & flat files like Microsoft Excel, CSV, HTML, text files and more. Marketing and Sales team are now able to feed data from online storage services like Zoho Docs, Google Drive, Box, Dropbox & more. By using integration APIs, NectarSpot team quickly built connectors that are used to connect data from Amazon marketplace and woo commerce helping DITEC Marketing team to get insights on click stream, attribution and sales data in Zoho Analytics.


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