Solar Micronics | NectarSpot

About Client

Solar Micronics is an EPC (engineering, procurement, and construction) company, specializing in the design and installation of rooftop solar systems, commercial solar systems, and utility-scale solar power plants.

Challenges

The client's lead pipeline generated through legacy website was decreasing month to month impacting client's top line revenue. Client wanted to understand why prospects are not converting via web-form.

What we have Done

Business Listing

As part of increasing visibility and making it easier for client's customer to find and engage better, NectarSpot Analytics team created verified business listings. Now client's customers can easily find information about client's business on Google Search and Maps. Google My Business lets the client directly post updates to showcase what’s new, respond to reviews to build loyalty.

Modern Design

After brainstorming with the client NectarSpot's Design team focused heavily on highlighting 'Call to Action' throughout the responsive web site, while balancing the User Experience with effective imagery and custom graphics.

SEO Optimized Pages

NectarSpot Development team working in conjuction with Design team made sure that the structure and optimization of the new site was set to flourish as relevant content with blogs (to increase search rankings), meta tag descriptions and page titles.

Analytics

NectarSpot team implemented Google Analytics and other marketing tags utilizing 'Google Tag Manager' thus increasing implementation speed, security and flexibilty and more importantly unique triggers for common user actions.

Higher Security

NectarSpot team implemented HTTPS (vs HTTP) making Solar Microns website more secure against phishing, malware and thus provided the client an ability to safeguard sensitive data.

Solution

NectarSpot Conversion Optimization team, after conducting comprehensive marketing audit, designed and developed AMP website and provided campaign execution road-map to generate qualified leads.

Impact

Due to better designed and faster loading AMP web pages ( less than 1 sec compared to 3-5 second before), the client is experiencing higher conversions , lower bounce rate, higher page views, increased organic rankings and better brand recognition leading to increased topline revenue.