The client is a premium healthy lifestyle brand dedicated to promoting wellness via health supplements based in California, USA. The supplements are formulated by the top nutritionists and scientists in the industry, and produced in a world-class facility in the US. A recent $50 million addition to client's manufacturing facility boasts the latest encapsulation and production technologies in the industry.
To create brand recognition among Amazon shoppers in Supplements category.
To implement and continously optimize performance of both Sponsored Brands and Sponsored Products campaigns on Amazon for better ROAS.
Starting Q4 2019, the company launched variety of Sponsored Brands campaigns to test as many creative assets and keyword sets as possible. The objective of the campaign was to increase sales and increase brand share for high margin products by directing ad spend towards high-performing assets and keyword sets for higher ROAS.
Our team helped the Supplement company to refine its Amazon Advertising brand strategy and identify new keyword opportunities. It helped the brand select the right keyword mix for Sponsored Brands campaigns launched in the first half of 2020 featuring top-selling products with high reviews and compelling imagery.
These campaigns helped connect customers with their Store in an effort to drive brand awareness. To complement these awareness-focused campaigns, the strategy also called for a different set of Sponsored Brands campaigns that were more geared towards conversion. These conversion-driving campaigns were crafted at the product-line level to only feature products within the same category, This provided shoppers with relevant brand product options as they browsed at the category level, increasing company's potential to drive sales with new-to-brand customers.
By working with our team, the company improved overall ad performance while lowering ACOS (advertising cost of sales) and driving higher sales.
The average conversion rate increased from less than 0.5% ( before Oct 2019) to 3 ~ 4% (by end of Jun 2020).
Using both ad types together, Supplements Company reached customers shopping at the category and the product level, helping raise awareness for its range of products.
NectarSpot Inc team continuously worked to make our site smartercurcumin load faster from earlier 8+ secs to 0.7 sec (speed index score) as per Google's Page Speed. The NectarSpot team combined disparate and large CSS code to single CSS file, optimized images in a new format, and added script for the lazy load of images (pixels) and javascript codes. We are pleased with the outcome as the average page load time has reduced drastically resulting in better user experience, which directly contributed to higher revenues.
NectarSpot Inc team continuously worked to make our site smartercurcumin load faster from earlier 8+ secs to 0.7 sec (speed index score) as per Google's Page Speed. The NectarSpot team combined... disparate and large CSS code to single CSS file, optimized images in a new format, and added script for the lazy load of images (pixels) and javascript codes. We are pleased with the outcome as the average page load time has reduced drastically resulting in better user experience, which directly contributed to higher revenues.
Trevor Sellman
Digital Marketing Manager, Smarter Nutrition
NectarSpot Inc. is an integrated digital marketing company specializing in Design & Development of Web, Mobile & Voice Applications.
Our award winning team excels in providing redesign, optimization, automation, and analytics services to companies at various growth stages.
Contact us today to get your project started.
Copyright © 2024 Website by NectarSpot Marketing, Automation, and Design Company
