Kankatala | NectarSpot

About Client

Kankatala is an exclusive saree brand ecommerce store dealing in women traditional handloom sarees online from exclusive hand-picked collection.

Challenges

Kankatala management team wanted a website that would showcase their wide assortment (10,000+) of specialty apparel and associated matching clothing explaining the product details. NectarSpot was finalized among five finalists to began developing responsive e-commerce website immediately according to the detailed requirement of the client

Key Performance Indicators

Mobile First

To develop mobile responsive front and back end (HTML5,CSS) e-commerce website that will fit on a small screen and offer easy navigation to make browsing and purchasing seamless.

Smart Filtering

To design and develop customized filter that allows for a more personalized customer experience.

Database

Design and Develop a database that Kankatala’s product / assortment managers could use to store product and category information, for e.g. Color, Fabric, Occasion (Wedding, Festive, Formal etc.) and Pricing currently being offered to their end customers.

Seamless Checkout

Develop shopping checkout and add to cart processes for customers, for e.g. ‘Add to Wish-list’, ‘Add to Bag’, and ‘Buy Now’, thus providing a seamless checkout experience to customers.

Administrative Access

Allow administrative access and control over major e-commerce website functions via a custom Content Management System (CMS) – viz. Mangento

Geographic Location Access

Provide load balancing features (to avoid delay in page loads) across geographies (USA, Europe and India) by hosting on AWS (Amazon Web Services)

NectarSpot team has successfully completed ecommerce development and design projects for various clients across geographies. Most recently we completed ecommerce portal for a 'Health and Wellness' company in USA and 'Specialty Apparel Retailer' with operations across countries (USA, India, Europe, Australia etc.)

Impact

By setting website goals up front, our team provided a structure and framework for the things that the analytics team is going to track and make sure that we are getting valuable insights out of the entire life-cycle of the project.