How to Create Custom HTML GTM (Google Tag Manager) tags for non CMS (Content Management System) Web Applications

Schema Markup

When the user search for a particular local business in the Google, then a set of data regarding that business appears in the Google results. This happens because of the structured data. We should generate schema for the results to appear. Below are the steps to generate the schema. Below are the steps used to generate schema and integrate with GTM.

Steps to Generate schema and integrate with GTM

Step 1

Go to the below URL and fill the details of the local business.

https://technicalseo.com/tools/schema-markup-generator/

Step 2

Login to the Google Tag Manager

https://tagmanager.google.com/

Step 3

Create a Tag. Give the Tag Type as Custom HTML and paste the code which is generated while following the above steps. Give the Firing Triggers as All Pages.