Google Marketing Live Announcement – Advertisers are you ready to tap Google’s machine learning tools to create more targeted ads?


On 10th July 2018, at Google’s ‘Marketing Innovations Keynote address’ about ads, analytics and platform, the company announced new suite of machine learning tools to help marketers create more effective ads.

As a precursor to the event, in a blog post – “Putting machine learning into the hands of every advertiser”, Google exec Jerry Dischler (VP Product Management), promised to share how Google is helping marketers unlock more opportunities for their businesses with largest deployment of machine learning in ads.

As per Google’s internal data, Jerry Dischler explained in the blog – advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks!

During the event, the company unveiled four new products that tap machine learning:

  • Responsive search ads— Uses a machine-learning powered ad format that “mixes, matches, and optimizes creative assets in real time to show the best-performing ad for each search query.”
  • Maximize lift for YouTube — Uses machine learning to optimize ad performance on YouTube by automatically adjusting bids.
  • Local campaigns— Uses machine learning to help get more customers into physical stores by optimizing where ads appear across various Google platforms.
  • Smart shopping campaigns— Uses machine learning to optimize campaigns based on criteria and goals selected by marketers.

About Responsive Search Ads

Responsive search ads lets advertisers create an ad that adapts to show more text—and more relevant messages to end users. The more headlines and descriptions an advertiser enters, the more opportunities the platform serve ads that more closely match potential customers’ search queries, which can possibly improve ad performance.

Advantages of utilizing new Responsive Search Ads

  • With Responsive Search ad type, as per Google, it’s easy to automate and execute testing which gives more levers to marketing and advertising executives who are willing to turn testing over to Google’s algorithm (this feature has been rolled out to select advertisers as of now)
  • Responsive search ads allow more characters. Now after roll out, advertisers can enter upto 15 headlines and four descriptions, i.e. up to 90 characters instead of 80.

    This allows to show ads, in the search results, as many as three headlines, instead of two, and up to two 90-character descriptions instead of one 80-character description.

  • Powered by machine learning , Google can now serve better combination of ads which is most closely to match the user’s search query. With long tail of user’s inputs, utilizing Responsive Search Ads, advertisers can see more opportunities for the ad group to enter auctions related to the keywords used in those inputs.

Get a complimentary 30 minute marketing consultation and an audit report from our expert who has been awarded by LinkedIn Pro as ‘Best of 2017 & 2016’ in various categories including – ‘Marketing Consulting’, ‘Digital Marketing’ and ‘Lead Generation’.

Learn how other organizations are partnering with us for turnkey marketing services and solutions impacting real business outcomes.

Roy Lingam CEO,Delphi USMLE. Chicago

NectarSpot team successfully re-branded and revamped our old website delphiusmle.com to a fast loading and aesthetically pleasing within a short time frame of four weeks. NectarSpot designers and developers created a distinct UI/UX landing pages that communicates our brand as an established brand identity helping us to get more conversions. Our end users appreciate the site’s unique and polished presentation through an informative, well laid-out content and beautifully designed pages that helps a seamless interaction . The team is extremely organized and communicative and working with their team was seamless and highly collaborative. Their team is both technically and creatively talented. After creating relevant landing pages and revamping the entire site, NectarSpot is helping us to generate qualified leads through Google Ads campaign. We see a definitive increase in key web metrics such as higher conversion rate, lower bounce rate and higher engagement. We would highly recommend NectarSpot to anyone looking to up-brand their digital identity and get qualified leads.
Read More Testimonials....

Ryan Frederickson ArT Wine Preserver

NectarSpot team executed the Quick and solid build of AMP website. Not afraid of small tweaks here and there. The team has, from the beginning of project, focus on conversion and provided a seamless workflow for my prospects to visit, educate and finally purchase on my e-commerce portal. They provided design, development on AMP framework and helped to host e-commerce portal on scalable and secure google cloud. We are looking forward to working with them in future for other projects as well.
Read More Testimonials....

Read more to gain insights from our blogs.
Receive latest marketing insights, data and inspiration by subscribing .

Start Your Project Today (100% Satisfaction Guaranteed)

  • NectarSpot Inc. is an integrated digital marketing agency specializing in Design & Development of Web, Mobile & Voice Applications.
    We excel in providing Optimization, Automation, PPC & Analytics services to high performing brands across industries.

    Contact us today at +1 630 999 (7768) or email at info@nectarspot.com to know more.

Need help?

We are right here!