Paid Search Campaign Execution, Optimization and Reporting

Case Study : How a Fast Growing Funded SaaS Company grew it's customer based by 1200% in span of six months

The client, iManageMyHotel.com – a leading cloud based hotel management software company, was getting unqualified leads leading to lower ROAS (Return on Ad Spend).
Mr. Sourav Goswami, C.E.O. of iManageMyHotel.com requested NectarSpot team to provide audit and insights that may lead to higher conversions and get better qualified leads.

Paid Search Performance 2017 - NectarSpot Case Study

Align with a certified Google Partner Agency and get better Conversions

NectarSpot’s Role - Audit and Implementation:

NectarSpot’s AdWords Certified team performed a detailed audit to understand if advertising tactics being currently used by the client are best in class and follows best practices? The team’s audit results were as follows: 

Audit Results:

  • Keyword Structure – Unorganized keyword structure (duplicate keywords, absence of negative keywords) and unmapped Ad Groups with SAAS product lines resulted in increasing overall cost structure
  • Tracking – Conversion Tracking for both mobile and Web traffic were not working (due to recent Web page upgrades) and hence no insights in which ad groups or keywords were providing best ROAS
  • Settings – During first time installation, the client chose (in Campaign settings) – both targeting Search and Display Network combined which led to inefficient bidding leading to lower ROAS with impression share less than 15% and Top of Page Rate at 51%
  • Bid Strategy – The client had not chosen correct bid strategy (target CPA) as the conversions were not working properly and relying on manual CPC resulting in lower ROAS

Implementation:

  • Post 30 days conversion tracking code implementation through GTM (Google Tag Manager),NectarSpot’s AdWords certified team made a list of high/low performing Keywords and ad copies.
    With data in hand, the team were able to decide what percentage of the keywords, ad copies were actually converting and whether it makes sense to spend money on rest of the non-converting keywords or not?
  • During this time frame, NectarSpot’s team also analyzed keyword match type options and made sure
    that there is no excessive usage of Broad match type terms. Based on the statistics gathered, the team re-worked on implementing more specific match type keywords like phrase matches and exact matches.

Results:

  • By setting up ‘Main Site Link’ feed correctly, overall CTR increased by 250% over six month time frame
  • By setting up ‘call tracking’ on mobile ads, overall 500% increase in total number of qualified leads
  • By setting up Day-Parting techniques (mirroring website activity across geographies) to match client’s users search
    behavior
  • By increasing CTAs button on 4+ landing pages and implementing event tracking (through GTM) resulted in higher
    web and mobile conversions
  • By implementing bulk editing feature (bulk uploads, API and Scripts), NectarSpot team helped the client save time
    by simultaneously updating multiple items across multiple campaigns.
Get Help you need from a Google Partner

NectarSpot team quickly set up a Google campaign for us. After setting up our first campaign, they put together dashboards for us to stay in the loop. Our costs per click and impression were much lower that any of our previous campaigns! I’d recommend working early in your digital advertising with someone like them, rather than wasting ad-spend doing it yourself, like we did.

Ryan Frederickson
CEO, ArT Wine Preserver

The ‘Pay Per Click – PPC ’ services by NectarSpot on Google AdWords platform helps our brand to grow incrementally year-on-year by getting qualified leads across mobile and web platforms. We do constantly get feedback from our customers that it was is very easy to find our dental business on web and mobile through simple search on Google.

M K – PPC – Dental Client- Australia
CEO , Dental Clinics (Australia)

NectarSpot Marketing has managed iManageMyHotel AdWords account , and our team has been very pleased with the number of qualified leads the campaign generates. Even though we were early stage funded SAAS company, the team at NectarSpot deliver consistent attention and responsiveness to our marketing needs. We also appreciate the integrity with which NectarSpot operates by providing seamless reporting. No hidden fees. No meaningless stats. Just clear explanations and consistent leads that are in line with our budget

S Goswami
CEO , iManageMyHotel

Get a complimentary  30 minute  marketing consultation and an audit report from our expert  who has been awarded by LinkedIn Pro as ‘Best of 2017 & 2016’ in various categories including – ‘Marketing Consulting’, ‘Digital Marketing’ and ‘Lead Generation’.

Learn how other organizations are partnering with us for turnkey marketing services and solutions impacting real business outcomes.

NectarSpot team successfully re-branded and revamped our old website delphiusmle.com to a fast loading and aesthetically pleasing within a short time frame of four weeks. NectarSpot designers and developers created a distinct UI/UX landing pages that communicates our brand as an established brand identity helping us to get more conversions. Our end users appreciate the site’s unique and polished presentation through an informative, well laid-out content and beautifully designed pages that helps a seamless interaction .
The team is extremely organized and communicative and working with their team was seamless and highly collaborative. Their team is both technically and creatively talented.
After creating relevant landing pages and revamping the entire site, NectarSpot is helping us to generate qualified leads through Google Ads campaign. We see a definitive increase in key web metrics such as higher conversion rate, lower bounce rate and higher engagement. We would highly recommend NectarSpot to anyone looking to up-brand their digital identity and get qualified leads.

Roy Lingam
CEO, DelphiUsmle

Align with a certified Google Partner Agency and get better Conversions