About

Project Title

ML International is a freight forwarder, specializing in Event and Exhibit Logistics, Trade Show Shipping, and Booth Shipping for Trade Shows, Conventions, Special Events & Exhibits, including theatrical and museum exhibits.

Goals

Save client’s customers time and money by showing them the right services at the right time

Create relevant search and display ads for the company's full service catalog

Optimize the number of hours spent managing paid search media over a period of time

Approach

NectarSpot team implemented Remarketing, Dynamic Search and Display Banner Ads through strategic placements to generate relevant ads based on the company's services offerings.

NectarSpot team implemented remarketing lists for search ads to re-engage customers

NectarSpot team implemented effective day parting to optimize ad spend per day after gaining insights in users’ behavior through Google Analytics Data

NectarSpot optimized search terms, keywords and phrases over period of time aligned with various events spread over a period of year

Results

ROAS increased dramatically compared with same period previous year.

Conversions increased compared compared with non-brand search ads

CTR was one of the highest in the industry at 1.74% (Search) and 0.77% (Remarketing)