Campaign Planning, Design, Execution and Reporting

DC Facebook Campaign by NectarSpot

Project Title : ‘Kids Power Tour’ dance and basketball contests organized at Wal-Mart stores to build brand engagement for a US based manufacturer of premium personal care products  employing more than 400 people world-wide.

Objective : Build brand awareness, educate about the contest and get sign ups for various dance and basketball contests organized in eight US cities.

DC Facebook and Instagram Campaign to drive brand awareness and generate leads

Flight Details  : ‘Kids Power Tour’ campaign ran for four months across six states.

Campaign Results : Utilizing Facebook’s Custom Audiences and Lookalike audiences, NectarSpot team were able to help client’s campaign reach people similar to client’s best customers. Once NectarSpot team utilized Facebook’s Pixel conversion tracking in place and started using Custom Audiences, there were substantial uplift in lead conversions.

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NectarSpot team successfully re-branded and revamped our old website delphiusmle.com to a fast loading and aesthetically pleasing within a short time frame of four weeks. NectarSpot designers and developers created a distinct UI/UX landing pages that communicates our brand as an established brand identity helping us to get more conversions. Our end users appreciate the site’s unique and polished presentation through an informative, well laid-out content and beautifully designed pages that helps a seamless interaction .
The team is extremely organized and communicative and working with their team was seamless and highly collaborative. Their team is both technically and creatively talented.
After creating relevant landing pages and revamping the entire site, NectarSpot is helping us to generate qualified leads through Google Ads campaign. We see a definitive increase in key web metrics such as higher conversion rate, lower bounce rate and higher engagement. We would highly recommend NectarSpot to anyone looking to up-brand their digital identity and get qualified leads.

Roy Lingam
CEO, DelphiUsmle

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