Campaign Planning, Design, Execution and Reporting
Project Title : ‘Kids Power Tour’ dance and basketball contests organized at Wal-Mart stores to build brand engagement for a US based manufacturer of premium personal care products employing more than 400 people world-wide.
Objective : Build brand awareness, educate about the contest and get sign ups for various dance and basketball contests organized in eight US cities.
Flight Details : ‘Kids Power Tour’ campaign ran for four months across six states.
Campaign Results : Utilizing Facebook’s Custom Audiences and Lookalike audiences, NectarSpot team were able to help client’s campaign reach people similar to client’s best customers. Once NectarSpot team utilized Facebook’s Pixel conversion tracking in place and started using Custom Audiences, there were substantial uplift in lead conversions.