Email Marketing - Campaign Design, Development and Reporting

Project Title : Targeted Email Campaign for largest mold stain e-commerce company, based at Chicago, with insight driven reporting.


Client Objective : Achieve better KPIs (Key Performance Indicators) viz. Open + click rates and overall engagement by leveraging segmentation and automation features with better design on Email on Mailchimp platform


Solution : NectarSpot Email Marketing team designed, created and executed segmentation and automation email campaigns.

NectarSpot team created UTM parameters in email links and created ‘Email’ channel for better attribution and data driven insights through API integration with Google Analytics.


Results: The client achieved better than industry open rates and engagement metrics ( clicks, total time spent per page through the campaign)

Campaign Open Rate = 35.1% (vs Industry average of 17.2% – Manufacturing)

Click Rate = 3.8% (vs Industry average of 1.8% – Manufacturing

Email Campaign for FastMoldRemoval on MailChimp

Contact us at +1 630 999 SPOT (7768) or submit a business inquiry online.

NectarSpot team successfully re-branded and revamped our old website to a fast loading and aesthetically pleasing within a short time frame of four weeks. NectarSpot designers and developers created a distinct UI/UX landing pages that communicates our brand as an established brand identity helping us to get more conversions. Our end users appreciate the site’s unique and polished presentation through an informative, well laid-out content and beautifully designed pages that helps a seamless interaction .
The team is extremely organized and communicative and working with their team was seamless and highly collaborative. Their team is both technically and creatively talented.
After creating relevant landing pages and revamping the entire site, NectarSpot is helping us to generate qualified leads through Google Ads campaign. We see a definitive increase in key web metrics such as higher conversion rate, lower bounce rate and higher engagement. We would highly recommend NectarSpot to anyone looking to up-brand their digital identity and get qualified leads.

Roy Lingam
CEO, DelphiUsmle

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