Email Marketing - Campaign Design, Development and Reporting

Project Title : Targeted Email Campaign for largest mold stain e-commerce company, based at Chicago, with insight driven reporting.

 

Client Objective : Achieve better KPIs (Key Performance Indicators) viz. Open + click rates and overall engagement by leveraging segmentation and automation features with better design on Email on Mailchimp platform

 

Solution : NectarSpot Email Marketing team designed, created and executed segmentation and automation email campaigns.

NectarSpot team created UTM parameters in email links and created ‘Email’ channel for better attribution and data driven insights through API integration with Google Analytics.

 

Results: The client achieved better than industry open rates and engagement metrics ( clicks, total time spent per page through the campaign)

Campaign Open Rate = 35.1% (vs Industry average of 17.2% – Manufacturing)

Click Rate = 3.8% (vs Industry average of 1.8% – Manufacturing

Email Campaign for FastMoldRemoval on MailChimp

Contact us at +1 630 999 SPOT (7768) or submit a business inquiry online.

NectarSpot team made the process very easy and concurred with us during each stage of Web design and development. The final outcome is a very responsive branded website with a modern layout and a better user experience.
The team at NectarSpot has an excellent eye for design plus attention to details and we are proud of the outcome!

Thank you NectarSpot for your “top notch”work.

D.Simkute
CEO, Inspired Home Care , USA

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