Email Marketing - Campaign Design, Development and Reporting


Project Title

Targeted Email Campaign for largest mold stain e-commerce company, based at Chicago, with insight driven reporting.

Client Objective:

Achieve better KPIs (Key Performance Indicators) viz. Open + click rates and overall engagement by leveraging segmentation and automation features with better design on Email on Mailchimp platform


NectarSpot Email Marketing team designed, created and executed segmentation and automation email campaigns.

NectarSpot team created UTM parameters in email links and created ‘Email’ channel for better attribution and data driven insights through API integration with Google Analytics.


The client achieved better than industry open rates and engagement metrics ( clicks, total time spent per page through the campaign)

Campaign Open Rate = 35.1% (vs Industry average of 17.2% – Manufacturing)

Click Rate = 3.8% (vs Industry average of 1.8% – Manufacturing

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OrderZone engaged NectarSpot Inc over a year ago to provide various e-commerce related services, including: CRO (Conversion Rate Optimization) through better UX/UI design and custom HTML/CSS development for our e-commerce store; AWS hosting, Analytics services (Google Enhance e-commerce, Google Studio and Google Reviews) and Email Campaigns on Constant Contact and MailChimp/Mandrill.

We have found the results from these ongoing services above industry standards (for e.g. KPIs such as - cost reduction due to change in hosting service provider, email open and click rates and others, rapid turnaround time for development and support requests).

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Brent Ray

CEO, OrderZone LLC

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