NectarSpot team has successfully completed ecommerce development and design projects for various clients across geographies. Most recently we completed ecommerce portal for a 'Health and Wellness' company in USA and 'Specialty Apparel Retailer' with operations across countries (USA, India, Europe, Australia etc.)
Case Study 1 : E-Commerce Enablement for Specialty Retailer
Kankatala is an exclusive saree brand dealing in handwoven sarees with 8+ retail stores with customers based in India, USA, Europe, Australia and Japan.
Knowing that customers were visiting their store across international locations, the management team floated RFP (Request for Proposal) for a fully functional e-commerce responsive site with a unique design that would catch the eye of potential customers while being easy to navigate.
Among 5 finalists, NectarSpot was trusted with the development of the website for Kankatala while we collaborated with a design firm that made the custom visual interface.
Kankatala management team wanted a website that would showcase their wide assortment (10,000+) of specialty apparel and associated matching clothing explaining the product details. NectarSpot was finalized among five finalists to began developing responsive e-commerce website immediately according to the detailed requirement of the client. The following major objectives were determined in discussions with Kankatala during requirement gathering and planning phase:
- Mobile First – To develop mobile responsive front and back end (HTML5,CSS) e-commerce website that will fit on a small screen and offer easy navigation to make browsing and purchasing seamless.
- Smart Filtering – To design and develop customized filter that allows for a more personalized customer experience.
- Database – Design and Develop a database that Kankatala’s product / assortment managers could use to store product and category information, for e.g. Color, Fabric, Occasion (Wedding, Festive, Formal etc.) and Pricing currently being offered to their end customers.
- Seamless Checkout – Develop shopping checkout and add to cart processes for customers, for e.g. ‘Add to Wish-list’, ‘Add to Bag’, and ‘Buy Now’, thus providing a seamless checkout experience to customers.
- Administrative Access – Allow administrative access and control over major e-commerce website functions via a custom Content Management System (CMS) – viz. Mangento
- Geographic Location Access – Provide load balancing features (to avoid delay in page loads) across geographies (USA, Europe and India) by hosting on AWS (Amazon Web Services)
- Security – To implement SSL certificates and list privacy policies. To provide best practices on customer information – how it is shared with third party platforms etc.
Kankatala received a quote from NectarSpot totally customized for their specific business processes and communicated during requirement gathering phase. The terms outlined in the quote were agreed on both sides and the development project began with following timelines:
- Customer Path of Purchase Design – 5 days
- UX/UI conversion tactics – Single Page Checkout Design – 2 days
- Development – 20 days
- User Testing – 5 days
- Integration Testing – 3 days
- Support – 90 days
Two expert programmers were assigned to the project as a development team tasked with the following developmental steps:
- Finalize Personas, Customer Path and User Conversions with the of the client for their website
- Initiated the development of the Content Management System and showed the client how to make any desired changed using the system
- Develop the visual UX/UI elements of the front end into a functioning website complete with the database information
- Used Magento to program the website’s E-commerce interface
- Iterative feedback and tested with the client
Before developing the web-site, NectarSpot team involved it’s marketing team to focus on six elements critical to customer acquisition, retention and thus increasing not only AOV (Average Order Value) by up-selling and cross-selling , but also LTV (Life Time Value) from each customer’s interaction by explicitly email/newsletter signup subscriptions.
Six Elements considered during designing ‘Customer Path to Purchase’:
- Up-Selling at Checkout
- Email Capture/Newsletter Signup
- Abandon Cart Emails
- Exit Intent Offer
- Re-targeting (for high ticket items)