E-Commerce Case Studies

About

Project Title

E-Commerce Case Studies

Objective:

Kankatala management team wanted a website that would showcase their wide assortment (10,000+) of specialty apparel and associated matching clothing explaining the product details. NectarSpot was finalized among five finalists to began developing responsive e-commerce website immediately according to the detailed requirement of the client. The following major objectives were determined in discussions with Kankatala during requirement gathering and planning phase:

  • 1.Mobile First – To develop mobile responsive front and back end (HTML5,CSS) e-commerce website that will fit on a small screen and offer easy navigation to make browsing and purchasing seamless.
  • 2.Smart Filtering – To design and develop customized filter that allows for a more personalized customer experience.
  • 3.Database – Design and Develop a database that Kankatala’s product / assortment managers could use to store product and category information, for e.g. Color, Fabric, Occasion (Wedding, Festive, Formal etc.) and Pricing currently being offered to their end customers.
  • 4.Seamless Checkout – Develop shopping checkout and add to cart processes for customers, for e.g. ‘Add to Wish-list’, ‘Add to Bag’, and ‘Buy Now’, thus providing a seamless checkout experience to customers.
  • 5.Administrative Access – Allow administrative access and control over major e-commerce website functions via a custom Content Management System (CMS) – viz. Mangento
  • 6.Geographic Location Access – Provide load balancing features (to avoid delay in page loads) across geographies (USA, Europe and India) by hosting on AWS (Amazon Web Services)

Solution

NectarSpot team has successfully completed ecommerce development and design projects for various clients across geographies. Most recently we completed ecommerce portal for a 'Health and Wellness' company in USA and 'Specialty Apparel Retailer' with operations across countries (USA, India, Europe, Australia etc.)

Results

By setting website goals up front, our team provided a structure and framework for the things that the analytics team is going to track and make sure that we are getting valuable insights out of the entire life-cycle of the project.

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CONTACT US

OrderZone engaged NectarSpot Inc over a year ago to provide various e-commerce related services, including: CRO (Conversion Rate Optimization) through better UX/UI design and custom HTML/CSS development for our e-commerce store; AWS hosting, Analytics services (Google Enhance e-commerce, Google Studio and Google Reviews) and Email Campaigns on Constant Contact and MailChimp/Mandrill.

We have found the results from these ongoing services above industry standards (for e.g. KPIs such as - cost reduction due to change in hosting service provider, email open and click rates and others, rapid turnaround time for development and support requests).

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Brent Ray

CEO, OrderZone LLC

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  • NectarSpot Inc. is an integrated digital marketing agency specializing in Design & Development of Web, Mobile & Voice Applications.
    We excel in providing Optimization, Automation, PPC & Analytics services to high performing brands across industries.

    Contact us today at +1 630 999 (7768) or email at info@nectarspot.com to know more.

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