About

BG Advisors CPA

BG Advisors CPA is a full service CPA firm committed to helping growing businesses reach their goals. Combining decades of diverse corporate, finance and tax experience allows us to bring world-class expertise to every client we serve.

To reflect brand name change from 'Buth Group' to 'BG Advisors CPA' and thrive in a competitive local market, the client management team wanted modern,fast, clean, simple, yet attractive and powerful new branded website that would attract right set of prospects.

CHALLENGE

SOLUTION.

NectarSpot team worked with the client management team on following aspects of the project:

  • Strategy - Researched client's positioning relative to target market segment and competitors. Utilizing personas and user journey, NectarSpot team built overall content structure and architecture aligned with business offerings.
  • Brand identity - Developed visual elements, including logo, tagline, content, positioning and build overall brand guidelines and styles.

Impact

BG Advisors CPA website ranks among top performing firms in the geographic area within six month time frame. Due to fast loading AMP (Accelerated Mobile Pages) standards utilized during web build, average session is more than 7 minutes and pages per session is more than 7 pages.

More interesting facts about the project:

What We Have Done...

Business Listing

As part of increasing visibility and making it easier for client's customer to find and engage better, NectarSpot Analytics team created verified business listings. Now client's customers can easily find information about client's business on Google Search and Maps. Google My Business lets the client directly post updates to showcase what’s new, respond to reviews to build loyalty.

Modern Design

After brainstorming with the client NectarSpot's Design team focused heavily on highlighting 'Call to Action' throughout the responsive web site, while balancing the User Experience with effective imagery and custom graphics.

SEO Optimized Pages

NectarSpot Development team working in conjuction with Design team made sure that the structure and optimization of the new site was set to flourish as relevant content with blogs (to increase search rankings), meta tag descriptions and page titles.

Analytics

NectarSpot team implemented Google Analytics and other marketing tags utilizing 'Google Tag Manager' thus increasing implementation speed, security and flexibilty and more importantly unique triggers for common user actions

Higher Security

NectarSpot team implemented HTTPS (vs HTTP) making Solar Microns website more secure against phishing, malware and thus provided the client an ability to safeguard sensitive data.

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Color Palette Used For Client.

rgb(153,153,153)
rgb(255, 33, 79)
rgb(247, 247, 247)
rgb(0, 0, 0)

Typography

HEADLINES - 'POPPINS', SANS-SERIF BOLD

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BODYCOPY - 'POPPINS', SANS-SERIF REGULAR

BG Advisors CPA is a full service CPA firm committed to helping growing businesses reach their goals. Combining decades of diverse corporate, finance and tax experience allows us to bring world-class expertise to every client we serve.

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  • NectarSpot Inc. is an integrated digital marketing agency specializing in Design & Development of Web, Mobile & Voice Applications.
    We excel in providing Optimization, Automation, PPC & Analytics services to high performing brands across industries.

    Contact us today at +1 630 999 (7768) or email at info@nectarspot.com to know more.

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