Conversion Rate Optimization Services
NectarSpot’s Conversion Rate Optimization (CRO) services include continuous evaluation and optimization of your web or mobile application(s) goals which includes, among other things, getting qualified leads and / or increasing efficiency at each stage of sales funnel.
NectarSpot’s Conversion Rate Optimization services have increased the overall percentage of users converting on our client organization’s e-commerce portals by identifying and removing the obstacles keeping them from taking a particular action.
A conversion is any user action on your web or mobile application that helps to complete your business goals. A conversion can be:
- Product / Service Purchase
- Form Submission
- White Paper Download
- Sign Up / Sign In
- Request for Demo
- Initiating Chat Interaction
- Sharing Content or Referrals
Why chose NectarSpot for Conversion Rate Optimization?
The goal of any Conversion Rate Optimization campaign is to lift overall revenue and leads that are generated through your application (web or/and mobile), and with our 10+ person years experience in Conversion Rate projects, there’s no one better than the CRO experts at NectarSpot.
From data collection to testing prioritization, design to test implementation, measuring and reporting, the team at NectarSpot is focused on bringing top-line revenue and driving more bottom line impact from your website.
Our team uses uses premier tools and software viz. Hotjar, Google Optimize, Optimizely and others, which means our ability to obtain and deep dive data is second to none. It drives our client’s strategies forward and empowers our client partner team to achieve the bottom line goals most important to the client’s business.
“NectarSpot CRO priority, for our clients, is to find the most efficient path to profitability through design and build using data”
Current vs Planned Methods to Improve CRO ( % terms)
Chart 1 : Current vs Planned Methods Used to Improve Conversion Rates according to client side Marketers Worldwide, Aug 0216
Source : Econsultancy, ‘Conversion Rate Optimization Report 2016’ in association with RedEye, Oct 5, 2016 [ n= 447]
Range of Conversion Rate Optimization Services
Paid Search Campaign Optimization
There are many ways to optimize Paid Search Campaigns, including (but not limited to) – Channel / Campaign ; Budget & Impression Share; Bid Adjustment/Quality Score; Day Parting; Location or Geo-Targeting; Search Query Analysis ; Keywords (including negative keywords); Ad Copies ; Device ; Audience and many other variables.
NectarSpot Optimization team conducts A/B/n testing (or A/B or “split” testing) where web traffic is split randomly and evenly between our client’s existing web page(s) (the baseline or “Control”) and several completely different variations of the same page(s).