Conversion Rate Optimization Services

NectarSpot’s Conversion Rate Optimization (CRO) services include continuous evaluation and optimization of your web or mobile application(s) goals which includes, among other things, getting qualified leads and / or increasing efficiency at each stage of sales funnel.

NectarSpot’s Conversion Rate Optimization services have increased the overall percentage of users converting on our client organization’s e-commerce portals by identifying and removing the obstacles keeping them from taking a particular action.

A conversion is any user action on your web or mobile application that helps to complete your business goals. A conversion can be:

  • Product / Service Purchase
  • Form Submission
  • White Paper Download
  • Sign Up / Sign In
  • Request for Demo
  • Initiating Chat Interaction
  • Sharing Content or Referrals

Why chose NectarSpot for Conversion Rate Optimization?

The goal of any Conversion Rate Optimization campaign is to lift overall revenue and leads that are generated through your application (web or/and mobile), and with our 10+ person years experience in Conversion Rate projects, there’s no one better than the CRO experts at NectarSpot.

From data collection to testing prioritization, design to test implementation, measuring and reporting, the team at NectarSpot is focused on bringing top-line revenue and driving more bottom line impact from your website.

Our team uses uses premier tools and software viz. Hotjar, Google Optimize, Optimizely and others, which means our ability to obtain and deep dive data is second to none. It drives our client’s strategies forward and empowers our client partner team to achieve the bottom line goals most important to the client’s business.

“NectarSpot CRO priority, for our clients, is to find the most efficient path to profitability through design and build using data”

Current vs Planned Methods to Improve CRO ( % terms)


Chart 1 : Current vs Planned Methods Used to Improve Conversion Rates according to client side Marketers Worldwide, Aug 0216

Source : Econsultancy, ‘Conversion Rate Optimization Report 2016’ in association with RedEye, Oct 5, 2016 [ n= 447]

Get a complimentary  30 minute  marketing consultation from our expert  (Best of 2016 in ‘Digital Marketing’ as per LinkedIn Pro). Learn how other organizations are partnering with us for turnkey marketing solutions and services which are impacting real business results

Great experience with their (NectarSpot) ability to optimize the google AdWords campaign. Thorough, professional, and really willing to listen to the need of the client. They are super responsive and invested in making the marketing efforts work. Even before hiring them, they took time to explain why and how they could bring value. There was no oversell and they have more than lived up to the expectations set. Highly recommend!

S. Kasturi
CEO, KasturiLaw LLC

Range of Conversion Rate Optimization Services

Paid Search Campaign Optimization

There are many ways to optimize Paid Search Campaigns, including (but not limited to) – Channel / Campaign ; Budget & Impression Share; Bid Adjustment/Quality Score; Day Parting; Location or Geo-Targeting; Search Query Analysis ; Keywords (including negative keywords); Ad Copies ; Device ; Audience and many other variables.

A/B Testing

NectarSpot Optimization team conducts A/B/n testing (or A/B or “split” testing)  where web traffic is split randomly and evenly between our client’s existing web page(s) (the baseline or “Control”) and several completely different variations of the same page(s).

Certifications Earned by NectarSpot Team


Why choose us for Conversion Optimization Projects?

Data Driven

NectarSpot applies human psychology & data driven approach to boost your  conversion rate, be it landing page conversions, paid search or A/B testing. We analyze your data and get insights for improvement which helps to increase conversion rate.

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Enable Event Tracking

Do you track the user journey on your website? Are you getting enough quantitative and qualitative data? If you are unsure, we will help you setup the best solution on Google Tag Manager (GTM).

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Certified Experts

NectarSpot team consists of certified marketing experts and test specialists who are proficient in handling the testing and optimization projects on behalf of our clients. Our team has gained expertise in various tools including, but not limited to, Google Optimize and Optimizely.

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Get to most efficient path to profitability through CRO