Marketing automation is used to automate marketing processes such as customer onboarding, segmentation, customer data integration, and campaign management – thus increasing productivity and sales*.
Pic Source : Dotmailer - The marketing automation platform that empowers serious marketers (NectarSpot is a proud Dotmailer Partner)
Modern organizations use marketing automation to makes processes, that would have otherwise been performed manually, much more efficient, and makes new processes seamless.
We help our client organizations through marketing automation to:
- Create Welcome Message
- Create personalized notifications
- Reward Loyal Customers
- Abandoned Cart Emails
- Specific Product / Category Followup
- Educate about new product/services introducted
- Support Customer Journey for cross and up selling
*As per MailChimp ‘automations’ can lead to nearly 16x more orders.
'Top of Mind' Drips
Top-of-the-mind-drips help your leads engage with your brand throughout entire sales process and beyond.
Educational Drips provide relevant service and/or product information to prospects during their path to purchase.
Re-engagement drips are designed to bring back the interest of your cold leads and thus helping you to increase your top-line revenue.
Competitive Drips target your competitor’s customer with the benefits of your service and/or products with an intent to make a switch.
Promotional drips entice prospects with limited run promotions and special pricing offers for new or existing products / services.
Training Drips can be used for new or existing clients or internally use to move users through a training program.