Data VisualizationData Visualization and Reporting
Data Visualization (Data Viz) and Analytics is science of analytical reasoning made possible by the use of interactive visual interfaces. Our team of data scientists and analysts execute projects in data visualization as – visual interrogation of data, looking for abnormalities, gaps, clusters, and data patterns.
The Data Visualization team at NectarSpot provides that inside knowledge as to how to design that effective and visual marketing dashboards, how to aggregate insights into exciting, visual reports, and how to choose the most effective metrics to communicate in their presentations, in their stories.
See beyond the obvious with visual analytics
From Google Data Studio installations to Big Data Visualization projects, NectarSpot is a data-driven marketing agency that works hard to find insights and patterns in your sales and marketing data.
Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization exercise.
Virtuous Cycle of Data Viz
- Forage for Data
- Explore Data
- Visualize the Data
- Gain Insights
- Act on Insights
- Repeat the Process
Transform your Data to Life
We help you to transform your organization’s data into rich visuals for you to make right decisions (at right time before it’s too late):
- Spot Trends as they happen
- Find what effects your Top-Line
- Stay in the Know through Data Board
- Get insights on Bottom-Line Performance
- Understand Trends, Patterns and make correlations
“Numerical quantities focus on expected values, graphical summaries on unexpected values.” – John Tukey, Exploratory Data Analysis, 1977
Your Web / Mobile page looks great. But the next big question is how do you move your prospects customers on to bigger things – like clicking on ‘Call to Action’ (CTA) buttons, submitting a form or completing a purchase?
With more granular and segmented data, it’s now easier to analyze, visualize and ultimately change how visitors behave on your website.
This is what we do best – deriving insights from large data sources such as web logs. By combining web logs with more traditional customer / inventory/ advertising cost data, we can better understand customers and understand how to optimize future promotions and advertising. Through data analytics and it’s visualization through Tree Maps we demonstrate how an e-retailer can optimize buying paths to reduce bounce rate and ultimately improve conversion in long run.
WHAT IS CLICKSTREAM DATA
Clickstream data is an information trail a user leaves behind while visiting a website or your mobile App. It is typically captured in semi-structured website log files and capturing events.
These website log files contain data elements such as a date and time stamp, the visitor’s IP address, the URLs of the pages visited, and a user ID that uniquely identifies the user.
HOW DO WE USE CLICKSTREAM DATA
Our data science team refine and analyze clickstream data, over a period of time, using various tools and frameworks. They then answer business questions such as:
- What is the most efficient path for a site visitor to research a product, and then buy it?
- What products do visitors tend to buy together, and what are they most likely to buy in the future?
- Where should I spend resources on fixing or enhancing the user experience on my website?
Things to Look For in a Data Viz Agency
How do you chose a data visualization agency who can bring your marketing and sales data to life – thus providing valuable information and insights. How to make sure your agency understands that data viz is more than charts and graphs?
Following questions may help you narrow down your search for the right data visualization agency:
- Demonstrate data expertise?
- Turn data into stories?
- Design Data according to best practices?
- Work in different mediums?
- Have well thought processes?
- Have certified analysts?
- Have partnerships with data viz platforms?
- Approach project as collaborative process?